Fashion by Helena

FASHION

Collection LOREAK MENDIAN autumn woman


Loreak Mendian is a fashion label founded by Xabi Zirikiain and Victor Serna in San Sebastian in 1995. Xabi, an engineer who until then had been engaged in aircraft wing design, was made famous in the environment of this city a logo representing a margarita. For his part, Victor, had just finished a degree in business and his entrepreneurial spirit led him to raise the marketing of the product. Together and with more enthusiasm than experience, began an affair in tandem: Xabi designing logos and reflecting on them as influences of many worlds of music, art, architecture .... And Victor dealing with numbers and making it more entrepreneurial this adventure. Together they created a universe: the universe Loreak Mendian.
Year after year, our work is to propose the clothes we wear next season. In thinking about what fabrics, cuts and people will want to volumes within a year.

In reality this is not longer a relative merit thank God, no trends vary so much from season to season.

But if something is clear to us that we are not a fashion visionary. Ours is to make jackets, pants or dresses for use, to grow old with us after a few seasons bring.

Shirts, jerseys and socks to stay in our closets for several years. Entertain us during the fall and become part of our winter.

In short, these are the jackets, pants, shirts and scarves with which we want to entertain this winter, and the next!